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Apr 25, 2024
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2023-2024 Undergraduate Catalog
Marketing, BSBA (46-269) (120 hours)
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Major, Bachelor of Science in Business Administration Degree
The graduate with a Bachelor of Science in Business Administration degree in Marketing will use the knowledge and skills obtained in the program to:
- Understand the marketing concepts in consumer behavior, personal selling, marketing research, marketing analysis, strategy development and global decision-making.
- Communicate effectively in both individual and team situations using both oral and written communication.
- Interact effectively with others to analyze situations and solve marketing problems.
- Understand the valuing process as it relates to making optimal decisions in the global business environment.
- Apply analysis and problem solving skills to assess marketing situations and develop strategies for implementation.
Marketing, BSBA (46-269) (4 Year Guide)
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Major Requirements: 66 Semester Hours
Electives from the Following: 15 Semester Hours
General Education Requirements: 43 Semester Hours
All students must complete a minimum of 42 credit hours in general education. See The General Education Program Requirements for the full listing of requirements. The following general education courses are required by this major:
Free Electives: 11 Semester Hours
Minimum Total: 120 Semester Hours
*Students expecting to receive the B.S.B.A. degree must meet all preadmission requirements to be admitted to this program. See the Statement of Policy on Admission to a B.S.B.A. degree program. Preadmission courses include: ACCT 1101 , ACCT 2102 , BLAW 2720 , CIS 1600 , ECON 1010 , ECON 1011 , FIN 2801 , and MATH 1111 .
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