Daeyeon Kim

Introduction

Dr. Daeyeon Kim is an associate professor of sport management at the University of Central Missouri. He earned his Ph.D. in Sport Management from Indiana University and joined UCM Sport Management in 2015. His specializations include sport marketing and branding, sport fan engagement, and consumer behavior. He teaches Marketing, Finance, and Research in Sport Management. He is a member of the Sport Marketing Association, the North American Society for Sport Management, and other national/international sport management associations. He currently serves as Marketing. & PR director of Korea Para Sports Association of Kansas.

 

Education

PhD in Sport Management, Indiana University at Bloomington
MS in Sport Management, Indiana University at Bloomington
BS in Physical Education & Business Administration, Korea University

 

Professional Membership

Sport Marketing Association (SMA)
North American Society for Sport Management (NASSM)
Korea Para Sports Association of USA (KPSA)

 

Selected Publications

Lee, W., Hur, Y., Kim, D., & Brigham, C., (2017). The effect of endorsement and congruence on
banner ads on sports websites. International Journal of Sport Marketing and Sponsorship. 18(3)

Lee, M., Kim, D., Williams, A. S., & Pedersen, P. M. (2016). Investigating the role of sports
commentary: An analysis of media consumption behavior and programmatic quality and
satisfaction. Journal of Sport Media, 11(1), 145-167.

Agyemang, K. J., Williams, A. S., & Kim, D. Y. (2015). “Scandalous!”: Reputation, impression
management, and employee assistance programs (EAPs) in the NBA. Sport Management Review, 18(4), 609-617.

 

Sports

Basketball, Swim, Golf