By Jeff Murphy,
February 19, 2019
Photo cutline: Christy Millen (right) receives the award for Missouri Life: Best of
Season 3 video promo from NETA president Eric Hyyppa.
WARRENSBURG, MO – Among the public television station professionals honored at a recent
awards gala event in Salt Lake City was KMOS-TV producer Christy Millen. For their work on creating a video promoting the third season
of “Missouri Life,” she and her colleagues received an award and recognition by industry
peers.
The red carpet event, held Jan. 21 in Salt Lake City, opened the 2019 National Educational
Telecommunications Association Conference, an annual gathering of public television
professionals from across the nation. The competition, first organized in 1968, honors
NETA member stations' achievements in community engagement, promotion, instructional
media, and content production.
“Every one of us working in public media today can be proud of the NETA Award winners,”
said NETA president Eric Hyyppa. “When you look at the achievements that these projects
represent, making our services relevant and valuable to our communities, you can’t
help but be inspired for the future.”
In submitting the promo for consideration, Millen wrote: “The intention behind the
spot was to play off the words “best of” by showcasing the “not-so-best-of” moments
with our host attempting to say the script from memory on-camera. It was received
well on social media, and remains one of the season’s favorites amongst our fans.
The series’ high production values and content quality have persuaded KCPT in Kansas
City and KETC in St. Louis to share Missouri Life with their audiences as well.”
One judge wrote “This was a great spot for two reasons: 1.) You brilliantly combined
humor/human fallibility with a behind-the-scenes look at a favorite show. The fact
that this was promoting a Best of show just added to the humor and brought the viewer
in on the joke. 2.) You don't take yourselves seriously. Very nice, and a great twist
on what could have been a rather standard promo.”
The “Missouri Life” series was created by KMOS-TV, the University of Central Missouri’s
public television station, in collaboration with the publishers of “Missouri Life
Magazine.” Consisting of 28 programs, the series is available to watch online at kmos.org
or the PBS App available on mobile devices.
In previous years KMOS has received NETA awards for: a video profile of the National
Churchill Museum in Fulton (2014), Special Event and Community Engagement based on
the Event (2012 Kids Day), “Jerry Adams Outdoors – Kiss the Fish Again” (2011), “The
Bacon Brothers-Michael’s Revenge” (2010). A full list of award recognitions is available
at kmos.org.
For additional information, contact Michael O’Keefe, programming/communications manager,
KMOS-TV, at 660-543-4042 or mokeefe@ucmo.edu.
About KMOS
KMOS serves the citizens of 38 central Missouri counties with high-quality, educational
content and experiences online, over-the-air and in our communities. It is integral
to engaged learning as a professional learning lab for students from a variety of
disciplines at the University of Central Missouri. KMOS-TV broadcasts programming
on four channels throughout the region with programs for all ages on 6.1, lifestyle
and how-to programs on 6.2, international news and dramas on 6.3, and a full schedule
of kid’s programming to fit the schedule of every busy family on 6.4.
About NETA
The National Educational Telecommunications Association is a professional association
that serves public television licensees and educational entities in all 50 states,
the U.S. Virgin Islands, and Puerto Rico. Since 1967, our reason for existing has
been to connect public television people and ideas, by providing quality programming,
educational resources, professional development, management support, and national
representation.