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University of Central Missouri
Warrensburg, MO 64093
The cartoon mascot of the university is known as "Mo," and is the most informal mark. It is intended to be a fun, light-hearted mark, and should be used in applications that reflect that spirit. Young audiences in particular relate to this mark. An example of an appropriate use of Mo is the UCM coloring book. Use of cartoon Mo for university students is discouraged.
Mo Coloring Book