Customer Relationship Management Graduate Certificate

What you will study

Customers’ buying habits reveal trends, but each customer is an individual. In three highly focused courses, you’ll learn how to craft the right message to reach every one of them: 

• Marketing Theory and Buyer Behavior: Gain extensive knowledge about consumer behavior and theories related to understanding buyer behavior.
• Customer Relationship Management: Learn how to use the activities and technologies companies rely on to build relationships with current and potential customers and create brand loyalty. You’ll also evaluate different CRM software programs as effective interfaces for collecting data and communicating with customers.
• Services Marketing: Master effective marketing for services such as medical care, hospitality and experiential adventures by building the brand and personality of the service provider.

Throughout the program, you’ll learn how to establish positive connections — and avoid potential negative ones — and how to engage your customers long term to build brand loyalty.

Whether you work with a local nonprofit or a global corporation, you’ll need to understand the costs involved in customer acquisition and retention. In the Customer Relationship Management certificate program you’ll learn about the role of return on investment (ROI) to help you make the most of your resources in any environment.

 

 

Unique learning opportunities in customer relationship management

Learn how to assess and address customer relationship issues with real-world, hands-on experience:

• Local businesses: Perform a customer audit, service redesign or analysis of a company’s resources and offer recommendations for improvement.
• Student associations: Broaden your marketing knowledge, create positive impact and gain leadership experience when you join the ENACTUS student group or the American Marketing Association. Virtual meeting options may be available so that you can realize membership benefits from wherever you are.
• On-campus resources: Use UCM facilities to host focus groups and conduct valuable market research such as observing consumers’ reaction to a product. Our recording labs provide access to video equipment that helps you polish your presentation and communication skills.

 

What can you do with a Customer Relationship Management graduate certificate from UCM?

Today every business environment — consumer products, charities, hospitality, entertainment, political campaigns — needs to actively engage their audience. Whether your focus is brand recognition, customer loyalty or moving supporters to act, adding UCM’s Customer Relationship Management graduate certificate to your portfolio gives you the skills to motivate others to act, as well as a competitive edge in the job market.

This certificate can also be a bridge to earning your MBA at UCM, named one of the Best Online MBA programs by U.S. News & World Report.

Career paths for marketing professionals

Your ability to strengthen relationships that result in additional revenue makes you a viable candidate for career opportunities in a variety of industries. The interactive tool below will help you find out more about marketing job outlooks and potential salaries for your area of interest, goals and more.

 

 

Financial assistance options for your Customer Relationship Management graduate certificate

The University of Central Missouri’s tuition is lower than that of most colleges in the state — and the national average. For those pursuing a degree while obtaining a certificate, we also award institutional aid such as grants, loans and scholarships to help finance your college education.

As a graduate student in UCM’s Master of Business Administration program who is also earning a Customer Relationship Management graduate certificate, you could qualify for scholarships such as:

• Adrian and Margaret Harmon Business Graduate Scholarship
• Harmon College of Business & Professional Studies Scholarship Fund
• Lucas Sterne & Albert G. Spaeth Graduate Business Scholarship

Learn more about program-specific scholarships with the UCM Scholarship Finder.

 

Explore programs related to customer relationship management.   UCM offers a variety of graduate programs that can enhance your studies in business, marketing or a related field: Social Media Marketing Graduate Certificate