What you will study
Social media is a powerful medium to appeal to people on an individual basis. Creating
quality content, connecting one-to-one and enticing each follower is key to success.
UCM’s Social Media Marketing certificate will help you determine which platforms and
strategies to use. You’ll also learn how to avoid or react to the potential negative
impact social media can have on an organization’s brand and reputation.
The three courses you’ll take for this graduate certificate will teach you how to
craft the right message to reach different audiences:
- Social Media Inbound Marketing: Discover social media as a tool to attract customers to your website. You’ll learn
how to leverage SEO, blogs and other digital communication tools to attract customers
and convert website traffic into viable sales leads.
- Social Media Analytics: Analyze social media reports and insights to understand the impact of social conversations
and campaigns. You’ll learn how to determine the influence your social activities
have on your business results and how to adjust them for higher response.
- Customer Relationship Management: Learn how to build and maintain positive relationships using different strategies
for lifetime loyalty. You’ll also gain insight into the cost of customer/supporter
acquisition and evaluate how to use your resources efficiently.
Excellence in Social Media Marketing
- AACSB-accredited programs in Business and Marketing
- A Best Business School (U.S. News & World Report, 2022)
- A Best Graduate School (Abound, 2022)
- One 100 Best Online Colleges (Abound, 2022)
- A Best Value College for Marketing/Marketing Management, General (College Factual, 2022)
- A Most Popular College for Business, Management & Marketing (College Factual, 2022)
- Top 15%: Best Value Colleges for Business, Management & Marketing (College Factual, 2021)
Unique learning opportunities in social media marketing
Social media marketing is a streamlined, direct method of communication. The hands-on
courses you’ll take in UCM’s graduate certificate program will prepare you to create
content for a variety of channels and purposes:
- Complete social media certifications: As part of the certificate program’s coursework, you’ll complete additional certifications
through HubSpot and Google Analytics, which will increase your marketability.
- Create social media campaigns: You’ll learn how to use the “influencer” approach to engage customers and prompt action
on social media platforms such as Facebook, Twitter and Instagram.
- Work directly with local businesses: Make recommendations on how to turn leads into sales or donations by eliminating mass
communications in favor of specifically targeted ones. Help organizations figure out
if they’re wasting resources by focusing on quantity instead of quality.
- Flexibility: You can easily fit the Social Media certificate program into your busy schedule. All
courses are offered 100% online in an asynchronous format, so you can complete the
coursework on your own time, at your own pace.
What can you do with a Social Media Marketing graduate certificate from UCM?
UCM’s Social Media Marketing certificate gives you the skills you need to advance
your marketing career. Bring a new perspective to any business by guiding them to
think strategically about what their goals are and how best to encourage followers
to act.
By earning your Social Media Marketing graduate certificate from UCM, you’ll be prepared
for a variety of professional jobs in digital media. The credits you earn can also
be applied towards your MBA at UCM.
Meet your customers and community where they are — on social media
Gain insights into social media marketing, such as salary potential, job growth and
other career data using the interactive tool below.
Financial assistance options for your Social Media Marketing graduate certificate
The University of Central Missouri is committed to helping you achieve your educational
goals in a cost-effective way and finance your college education. Our dedicated financial advisors will provide you with all the information you need
and guide you through the process of applying.
For those earning a degree as well as a certificate, financial aid is available in
the form of grants, loans and scholarships. When earning the Social Media Marketing
graduate certificate alongside UCM’s MBA in Marketing, you could qualify for exclusive scholarships and awards such as:
- Adrian and Margaret Harmon Business Graduate Scholarship
- Marketing Scholarship
- Lucas Sterne & Albert G. Spaeth Graduate Business Scholarship
Use the UCM Scholarship Finder to learn more about program-specific scholarships.
Meet Anna McCoy
Assistant instructor, Marketing
Anna McCoy, who holds an MBA in Marketing from UCM, has real-world experience in social
media marketing, among other marketing roles. Today, she not only teaches inbound
marketing to graduate students but also leads undergraduate courses in advertising
and digital marketing. Get her unique perspective as a former UCM graduate student
and marketer while you train in social media marketing.
Expand Your Knowledge
Consider another UCM graduate certificate
Marketing is multifaceted and requires leadership that understands the various areas
and how they’re related. To help you expand your knowledge and skills, UCM offers
another graduate certificate — Customer Relationship Management. Consider this certificate
to strengthen your relationships with current or potential customers.
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