What you will study
UCM’s Advertising minor will help you understand the business and creative aspects
of the field, including specific advertising strategies and media. Our cross-disciplinary
Advertising minor incorporates marketing, public relations and digital technology
classes for comprehensive instruction. Courses you may take include:
- Principles of Advertising
- Integrated Marketing Communication
- Seminar in Brand Management
- Public Relations Management and Industry Practices
You’ll have the direct support of our faculty, who are marketing, public relations
and strategic communication experts. They hold advanced degrees in their respective
fields as well as a wealth of professional experience. With their guidance in selecting
the right courses, you can complete your Advertising minor in as few as two semesters.
Excellence in Advertising
- UCM's Advertising minor program curriculum is rich in accreditation, an indicator
of our highest standards of excellence in education. Our Public Relations and Strategic
Communication program is one of only 42 in the world to be certified by the Public Relations Society of America, and our
Marketing program is accredited by the Association to Advance Collegiate Schools of
Business (AACSB) — a designation held by fewer than 5% of business schools worldwide.
- A Best Value College for Marketing/Marketing Management, General (College Factual, 2022)
Unique learning opportunities in advertising
The Advertising minor courses at the University of Central Missouri will provide hands-on
experience inside the classroom. Outside the classroom, you’ll have access to these
UCM resources and opportunities to sharpen your skills and boost your resume:
- Internships: If you want to complete an internship in advertising, UCM can help facilitate that.
Companies often reach out to us for interns, and our faculty as well as the Harmon
College Internship Office are eager to assist. Internships are available at a wide
variety of companies and agencies that do work in the Kansas City metro area, as well
as nationally and internationally.
- Modern facilities: You’ll develop technical skills using our state-of-the-art Mac lab. UCM also has a
virtual reality lab available to Advertising minor students.
- Special events: Network with industry professionals and learn from guest speakers when you participate
in exciting events such as UCM’s PR Pro Day and the Kansas City International Association
of Business Communicators (IABC) Roadshow.
- Student organizations: UCM’s student organizations also offer several opportunities each year to interact
with advertising and other industry professionals. Among your options are Enactus,
Public Relations Student Society of America, American Marketing Association and DECA.
What can you do with an Advertising minor from UCM?
UCM has a long history of producing successful advertising professionals who graduated
from our Marketing and Public Relations and Strategic Communication programs. The
additional content provided as part of this minor — and the enhanced skills you’ll
acquire — have helped our alumni secure jobs with various organizations, including
these recognized agencies:
- Bernstein-Rein
- Barkley
- VMLY&R
Find a job with an advertising agency or department
No matter your career plans, UCM faculty will work closely with you to provide career
advice and make introductions that will strengthen your professional network. To understand
your job possibilities in advertising while you evaluate your career path, use the
interactive tool below.
Financial assistance options for your Advertising minor
An Advertising minor is an investment in your future that can add significant value
to your bachelor’s degree — and your career as a creative business professional. Let
the University of Central Missouri help you get the education you deserve. In addition
to being a top-ranked university by LendEDU for low student debt, we also have resources
to help you finance your college education. These include loans, grants, work-study opportunities and scholarships.
Scholarships for creative business professionals
UCM, our alumni and other supporters provide scholarships to help qualified students
fund their undergraduate studies. Depending on your bachelor’s degree and other criteria,
you too may qualify for various scholarships. Use the UCM Scholarship Finder to search for opportunities.
Be a Part of Innovative PR
Join UCM’s student-run PR firm
Taking the right combination of classes for your Advertising minor can earn you a
spot in UCM’s public relations firm, Innovative PR. This student-operated agency provides
you immersive experiences in serving the UCM and Warrensburg communities. Learn on
the job when you provide quality PR services, including branding, media relations
and social marketing.
Learn About Innovative PR
International Opportunities in Advertising
Cultural experience to enhance your learning
Today’s companies work across geographic boundaries, making a strong understanding
of cultural differences invaluable as you apply for jobs. At UCM, we welcome students
from nearly 50 countries, and we encourage your desire to travel abroad. Add cultural
experience to your resume with our comprehensive study abroad options.
Learn How to Study Abroad
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