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Redefining What's Possible - Campaign Branding
University of Central Missouri Brand vs. “Redefining What’s Possible” Brand Campaign
Our “UCM Brand” is visually represented in our official logos, colors and icons. It also includes our university mission, vision and values. But more than that, the UCM Brand is the accumulated experiences, interactions, feelings, communications and perceptions each person has with the university. This makes all of us UCM brand ambassadors, and that is why it’s important to know how to utilize both the UCM Brand and the Brand Campaign.
The Brand Campaign is used primarily in our recruiting efforts. Its elements are not designed for institutional pieces like environmental graphics (building signs, light post banners, directional signage, etc.) or for “evergreen” materials that will last longer than the life of the current marketing campaign.
- The Brand Campaign complements the overall UCM Brand without replacing it.
- The UCM Brand is designed to be relevant for multiple years and even decades.
- The Brand Campaign will change and evolve each recruiting season. It’s designed for flexibility and adaptability.
- A strong and consistent visual and messaging identity is the keystone to our UCM Brand and the Brand Campaign.
What is Not changing: UCM Brand
This includes core brand elements like logos, colors (UCM Red, black and UCM greys), mascot and fonts. These are universal elements that unite the various campaigns and brand initiatives.
What is changing: Brand Campaign
This includes all collateral that utilized the “Opportunity in Action,” “Learning to a Greater Degree” and “Choose Red” campaigns of the recent past. New design elements, campaign fonts, messaging and visuals will be utilized across our “Redefining What’s Possible” recruiting campaign.
Email signature line updates
Use the templates below to update your email signature line to the new "Redefining What's Possible" campaign styling.
- Highlight and copy and one of the email signatures below
- Click the Settings gear in your Gmail toolbar
- Select Settings from the menu that will have appeared
- Go to General
- Make sure the desired account is selected under Signature:
- Paste the desired signature in the text field
- Click Save Changes.
FirstName, LastName
Title
Department
Building
Address
Warrensburg, MO 64093
660-543-XXXX
ucmo.edu
FirstName, LastName
Title
Department
Building
Address
Warrensburg, MO 64093
660-543-XXXX
ucmo.edu
FirstName, LastName
Title
Department
Building
Address
Warrensburg, MO 64093
660-543-XXXX
ucmo.edu
Do we stop using our “Opportunity in Action,” “Learning to a Greater Degree” and “Choose Red” materials now?
Yes.
“Learning to a Greater Degree” and “Choose Red” are such old campaigns that any materials
created at that time are very out of date (and look like it). Please contact IMC,
and let’s talk about replacing them.
“Opportunity in Action” is a newer campaign, and as long as the content of the pieces is up-to-date, those materials should be used rather than thrown out.
Please do not reorder any materials using any of these old campaign themes.
Additional Questions?
If you have additional questions, please call Integrated Marketing and Communications at 660-543-4640 and ask to speak with our brand specialist.
UCM Brand Guidelines
