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UCM Best Practices for the Web

UCM Best Practices for the Web

Important Background*:

Writing for the Web:

Site Features and Navigation:

Sites that are used for recruitment should include an RFI form and a link to information on how to apply.

The average number of pages per visit for is three. Keep this in mind. You lose between 25-75 percent of your audience every time they have to click.

Average time on page for is less than two minutes.

PDFs are not mobile friendly and should be avoided when possible for important information.

The main location on the UCM site for pictures is in the header. These can be customized if there are compelling images to help tell the story.

Examples of strong sites:


*Source: Noel-Levitz